Greggs
- Luuk De Haan
- Aug 9, 2024
- 3 min read
Updated: Oct 4
Find out how a simple bakery chain from the UK became bigger and more loved than Starbucks and McDonald's combined in the UK!
Greggs, founded in 1951 by John Gregg, has grown into a leading bakery chain in the United Kingdom. Renowned products like the sausage roll, vegan sausage roll, and various sweet snacks and sandwiches showcase Greggs' prowess in providing convenient and affordable food. With a diverse portfolio aimed at enhancing customer convenience, Greggs is not just a bakery chain; it’s a symbol of British culinary culture. This report delves into Greggs' strategic focus on product development, operational efficiencies, and market expansion.
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