Coupang

"How did I ever live without Coupang?"

Since its founding in 2010, Coupang has transformed South Korea's e-commerce market with its ultra-fast deliveries and expansive ecosystem. Often compared to Amazon, Coupang dominates the landscape with a 25% market share in one of the most digitally connected economies globally.

For investors, this raises an important question: Is Coupang an undervalued Korean gem poised for a rebound, or is the market signaling underlying risks? We will break down Coupang's business model, explore its competitive moats, and examine both the opportunities and risks investors need to consider.

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