Alphabet Inc.

Alphabet is one of those companies that’s so big, so omnipresent, most investors stop asking questions.

But beneath the surface lies a fascinating contradiction: a company built on anti-advertising principles that became the world’s advertising empire; a cash-rich giant that still acts like a startup; an innovator constanwtly fighting its own bureaucracy.

In an age where AI threatens to rewrite Google’s own playbook, understanding what really drives Alphabet might be one of the most important investing lessons of the decade.

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